my portfolio
Work Examples by Industry.
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Created web analytic dashboards to empower data-driven decision making for marketers and leadership team — where to invest, how content is performing, channel and campaign performance, etc.
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Served as an extension of the marketing team. Managed the website content and all related digital programs both from a strategic standpoint as well as hand-on implementation including paid and organic search, social media, display advertising, sales enablement, ABM, and online events. I also project managed quarterly campaign development, implementation, optimization, and reporting.
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Initial audit and strategy refresh for an existing advertising program. Took over monthly management resulting in increased return on ad spend and improved engagement.
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Developed, implemented, & managed Google Ads campaigns to generate leads.
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Audited underperforming website and advertising program. Developed an actionable roadmap for growth prioritized by level of impact.
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