my portfolio

Work Examples by Industry.

  • Created web analytic dashboards to empower data-driven decision making for marketers and leadership team — where to invest, how content is performing, channel and campaign performance, etc.

  • Served as an extension of the marketing team. Managed the website content and all related digital programs both from a strategic standpoint as well as hand-on implementation including paid and organic search, social media, display advertising, sales enablement, ABM, and online events. I also project managed quarterly campaign development, implementation, optimization, and reporting.

  • Initial audit and strategy refresh for an existing advertising program. Took over monthly management resulting in increased return on ad spend and improved engagement.

  • Developed, implemented, & managed Google Ads campaigns to generate leads.

  • Audited underperforming website and advertising program. Developed an actionable roadmap for growth prioritized by level of impact.

WHAT PEOPLE ARE SAYING.

  • "Brianna possesses a rare combination of strategic vision and analytical rigor. She combines her knowledge of marketing channels with the real-world proficiency of implementing them in practice."

    Simão Oliveira, Lead Web Developer

  • “Brianna is a great teacher - always taking the time to share her knowledge with the team. She is an expert in finding data-proven solutions to problems and always comes to the table with ideas instead of problems.”

    Anna Hogan, Sr. Director Global Marketing

  • "She is an excellent marketer and has been a tremendous contributor to our team. She rolled up her sleeves from day one and made a direct impact."

    Greg Batavier, Marketing Manger

  • "Without hesitation, Brianna will dive into any challenge, learn as much as possible, and come out with the best solution - always driven by data, always to get the best results."

    Mariano Cicciarelli, Founder

  • She's my go-to person for digital marketing, due to her analytical and data-driven approach.

    Divya Giritharan, Sr. Manager ABM & Digital

  • "Brianna has the tenacity, technical, and people skills to dive deep into solving problems with data and identifying opportunities to improve and optimize marketing results and spending. She applies both agile and long-term planning. She is extremely positive, no matter how tough it gets, she elevates the mood and confidence with the people she collaborates with."

    Kevin Nakao, VP Growth Marketing

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